Ketogenic Diet Food Market Expected to Generate $14.5 Billion by 2031, at a CAGR of 5.9%

Growing incidence of obesity among people across the globe and widespread consumer preference for clean-label products will drive the global market.

WILMINGTON, DE, UNITED STATES, August 13, 2025 /EINPresswire.com/ -- Ketogenic diet food market size is expected to gather $14.5 billion by 2031. The market accounted for a revenue of $8.4 billion in 2021 and is predicted to grow at a CAGR of 5.9% during the 2022-2031 period. The report provides a detailed study of the latest market trends, regional scenario, and the competitive landscape of the market.

A growth in prevalence of obesity and overweight issues among the younger and working-class section of the population is expected to be the primary growth driver of the global ketogenic diet food market. Furthermore, a rising proportion of health-conscious people and increasing consumption of natural and clean-label products will further help to augment the growth rate of the market. On the contrary, the negative effects of ketogenic diet food on human health might create hurdles in the growth of the market. Nonetheless, magnification of the e-commerce sector and soaring investments in R&D will generate new growth opportunities in the market.

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The expansion of the ketogenic diet market is being driven by the rising prevalence of overweight and obesity problems among the younger generation, millennials, and working-class population. The market for foods for the ketogenic diet is also anticipated to develop as consumers adopt healthier lifestyles and increase their expenditure on weight control foods.

One of the main factors fueling the market expansion is the rising incidence of a number of diseases, including obesity, cardiovascular disorders (CVD), and metabolic syndromes., Rising public knowledge of the keto diet as a viable weight-loss method is also boosting market expansion. In addition, the rising popularity of ketogenic beverages and different ready-to-eat foods, like iced tea, bulletproof coffee, and keto hot chocolate, is positively impacting the market expansion. The expansion of online retail channels that offer a wide range of product options, rise in consumer spending power, and manufacture of plant-based protein snacks and beverages for the vegetarian and vegan community are all expected to further fuel the ketogenic diet food market growth.

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The ketogenic diet food market is segmented into type, distribution channel, and region. By type, it is segregated into supplements, beverages, snacks, and dairy. On the basis of distribution channels, the market is categorized into online and offline (hypermarkets and supermarkets, specialty stores, and others). On the basis of region, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, Belgium, Russia, Netherlands, and the Rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, Indonesia, Malaysia, and Rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Argentina, Saudi Arabia, UAE, and Rest of LAMEA).

By region, the Asia-Pacific ketogenic diet food market is anticipated to be the fastest growing with a CAGR of 7.0% during the analysis timeframe. Rapid urbanization resulting in an increase in middle class consumers has ballooned the demand for ketogenic diet food products in the region. However, the market in North America held the highest share in 2021, with around two-fifths of the total share and is likely to continue its dominance in the coming period. Increasing obesity rates and awareness regarding the importance of eating a healthy diet is predicted to push the market ahead.

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The ketogenic diet is an extreme weight loss strategy with detrimental effects on human health and high production costs are likely to act as a market barrier for the development of ketogenic diet foods during the forecast period. Recalls of specific products are expected to provide the greatest impediment to the ketogenic diet food industry size expansion.

Major Companies in the Market

Ample Foods
Keto and company
Know Brainer Foods
Danone SA
Zenwise Health
Bulletproof 360 Inc.
Nestle SA
PerfectKeto
Ancient Nutrition
Prüvit Venture

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